So, I know I've been really not good at keeping this blog up-to-date the last month, but it's been getting more and more crazy as I'm getting ready to head abroad. I'll give you a quick recap:
I've finished up my internship. I got to work on some rad projects toward the end: brainstorming communication strategy for upcoming titles and competitive research. This is more aligned with what I want to do in the future (dream job: brand manager @ BMW). I did so much market research and analysis and don't mind the work, but did get bored with it over time. I completed my big performance analysis and worked on research regarding media mix and performance. I got to compute some correlation coefficients and finish up some presentations. These presentations were presented by my manager to execs at Fox (very exciting)! So, what did I do after finishing up the internship?
Vegas! That's right. Three days of sun and nothing... It was fantastic. Now, I'm back in LA and getting my life in order. I'm heading to London in about a week and a half for the Oxford Short Course with Professor Park (great Finance teacher). I'm really excited about that, as volcanoes ruined my last trip. Right after I finish at Oxford, I'm heading to Frankfurt to begin studying at EBS. I get to take this great course on Brand Management in the Automotive Industry (right up my alley). I think that everyone should go abroad if they have the chance. I'm saying this preemptively, but you need to know pretty early in your time at Pepperdine if you want to go abroad. We applied for partner schools within the first few weeks of being at school, so be alert if you do want to study outside the U.S. I'll update you more as my adventures begin. There's a strong contingency of Pepperdine peeps studying in Europe this year. It's going to be a blast.
Also, here are some other Pepperdine bloggers you may want to check out, seeing as I'm quite the mess right now :)
Hannah
Jim
Adam
Paul
Monday, July 26, 2010
Wednesday, July 7, 2010
Waiver Exam...Here I Go
I've been studying for the IT waiver exam for the last week and a half or so. I've been reading the book that is suggested in the study guide for the waiver test. I was worried because I'm leaving August fifth for Europe and wasn't sure I would get to take the exam, but luckily, the exams are now online. Last year, the exam was given during welcome week, and I will definately not be here for that. Anyways, I'm still feeling rather nervous because I've never actually taken an IT course, but I did work in the networking industry, so wish me luck!
The last two weeks have been insane. Between the World Cup, studying for the waiver exam, and work, I've had little time to even think about my upcoming move to Germany. I'm sad that Germany lost today, but Spain deserved the win. They played very well and Germany was just not playing as well as they had been.
My internship at Vizeum is quickly coming to an end. I've got next week and that's it. I've been working on one major project for the last week for both Home Entertainment and Theatrical releases. Essentially, we wanted to look at films that had a media allocation that was significantly different from the average. I was able to find a correlation coefficient (Professor Hahn and Ko, thanks for preparing me!) between the number of standard deviations from the mean the media spend in a particular territory was and the performance of that film (using yet another revision of the performance index, this time using % adjusted spend and % admission). We came up with a lot of interesting findings, including the fact that generally, films with significantly different media allocations tend to perform more negatively than positively. That being said, some territories were much better at media allocation than others.
I've also been doing some competitive research for upcoming titles, which has been really fun. I get to research films that are being released near the time a Fox title is being released. Who doesn't love a job that involves watching trailers and reading about plots for upcoming releases.
Finally, I have one more thing. Check out the international trailer for the new Predators. It looks like a blast.
Peace out :)
The last two weeks have been insane. Between the World Cup, studying for the waiver exam, and work, I've had little time to even think about my upcoming move to Germany. I'm sad that Germany lost today, but Spain deserved the win. They played very well and Germany was just not playing as well as they had been.
My internship at Vizeum is quickly coming to an end. I've got next week and that's it. I've been working on one major project for the last week for both Home Entertainment and Theatrical releases. Essentially, we wanted to look at films that had a media allocation that was significantly different from the average. I was able to find a correlation coefficient (Professor Hahn and Ko, thanks for preparing me!) between the number of standard deviations from the mean the media spend in a particular territory was and the performance of that film (using yet another revision of the performance index, this time using % adjusted spend and % admission). We came up with a lot of interesting findings, including the fact that generally, films with significantly different media allocations tend to perform more negatively than positively. That being said, some territories were much better at media allocation than others.
I've also been doing some competitive research for upcoming titles, which has been really fun. I get to research films that are being released near the time a Fox title is being released. Who doesn't love a job that involves watching trailers and reading about plots for upcoming releases.
Finally, I have one more thing. Check out the international trailer for the new Predators. It looks like a blast.
Peace out :)
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